Top Buzz Philippines, 18 – 25 October, 2016

Politics President Rodrigo Duterte made headlines once again during his visit to China last week, for bilateral talks. In China he announced the “separation” of the Philippines from the United States, in both “military and economy” senses. Many locals, supporters and critics waited for confirmation of the statement from the President. Following his return,  Duterte publicly clarified “You know, you have to take my words in the context of what I've... continue reading

Top global communications measurement conference comes to Asia for first time in 2017 – Isentia named as headline sponsor

International communications professionals will converge in Bangkok, Thailand in May next year for the world’s premiere on communications research and measurement. The Global Summit on Measurement is being organised by AMEC, the International Association for Measurement and Evaluation of Communication. The organisers hope PR and communications professions throughout Asia will attend the event. Isentia Group Limited (ASX: ISD), a prominent AMEC... continue reading

Top Buzz Philippines, 26 September – 3 October, 2016

Politics Earlier last week, social media channels in the Philippines focused on the senate hearing on extrajudicial killings, where President Rodrigo Duterte faced criticism. In more crime related news, locals also talked about the Senator Leila De Lima’s involvement in drugs in the Bilibid, fuelled by a recent hearing. Social media hinted at a rivalry between the President and the Senator, following the President’s campaign against drugs and... continue reading

Top Buzz Philippines, 28 June – 5 July, 2016

Social media channels were dominated by posts about President Rodrigo Duterte’s inauguration ceremony, described by commenters as “solemn and simple” compared to previous leaders, which were perceived as “lavish” celebrations. Many locals commended his simple attire, made by a local couturier, and praised his speech for being concise and straightforward. There was some controversy surrounding his family picture posted to Facebook, with social media... continue reading

Why data must take the driving seat when it comes to the customer journey

Today’s marketer is almost invariably powered by social media data. Or at least, they should be. Social media data informs many marketing-related activities, from ensuring that a company’s target audience knows about key products to updating executives about campaign strategy and performance. The modern marketer must process, analyse and assess data from many channels – social, mobile and more – to extract useful insight that will... continue reading

Isentia named international Communications Research and Measurement company of the year again

Isentia is proud to be named International Communications Research and Measurement Company of the Year for the second year running. As well as winning the highest accolade at this year’s International Association for Measurement and Evaluation of Communication (AMEC) Awards in London overnight, Isentia also won three gold medals for our insights research and a total of eight awards, as well as a Lifetime Fellowship for CEO John Croll. The awards... continue reading

Top Buzz Philippines, 1 – 8 June, 2016

Social media in the Philippines were dominated by news and issues about President-elect Rodrigo Duterte. The President gained criticism online after an alleged “catcalling” incident involving Mariz Umali, a local journalist at a press conference. Many locals aired disapproval towards the action of the President-elect, some even claiming he broke the law in his own city. Critics shared a tweet from Umali’s husband, Raffy Tima, stating... continue reading

Top Buzz Philippines 4 – 10 May, 2016

Election-related posts continue to dominate social media channels in the Philippines, as votes were cast and results counted on Monday. Former Davao City Mayor, Rodrigo Duterte maintained his lead in volume of social media mentions, which aligned with his eventual win of the Presidential title. Favourability on social was high for Duterte, with many users posting their support and later, images during and following the final “miting de... continue reading

Isentia appoints new regional director of Southeast Asia

Asia Pacific’s leading media Intelligence company Isentia (ASX:ISD) has appointed Pamela Yap as Regional Director, Southeast Asia. Bringing over 20 years of experience in the media, advertising, and marketing sector, Pamela will be responsible for managing Isentia’s operations and driving business expansion across the Southeast Asia region.     As a key member of the Asia Leadership Team, Pamela will oversee markets with P&L responsibilities... continue reading

Top Buzz Philippines, 29 February – 7 March, 2016

Many locals, including celebrities, were saddened by the passing of box-office director Wenn Deramas following cardiac arrest on February 29. Messages of condolences and grief flooded Filipino social and news channels, and funeral updates were shared in high numbers. Not long after the passing of Deramas, two other famous media figures suffered heart attacks in the same week - filmmaker Francis Pasion was found dead in his home, while talent... continue reading

The campaign period starts, now dominating social channels

Social media channels and online platforms started to be overshadowed by election-related posts as the campaign period began in January 2016, ahead of the Filipino election in May. As expected, the names of candidates for the highest office in the nation will become more visible online in upcoming days. Here’s an overview of what people were talking about during the first month of the campaign period. Davao City Mayor Rodrigo Duterte was the most... continue reading

Top Buzz Philippines, 1 – 12 January, 2016

Commission on Elections (Comelec) Commissioner Rowena Guanzon was criticized by locals online, particularly Senator Grace Poe and Mayor Rodrigo Duterte supporters. An allegedly unauthorized filed response to Poe's appeal against her Presidential candidacy cancellation, without the poll body’s full agreement, which later on was validated and signed by Comelec en banc was the focus of their ire. Locals described Guanzon as biased and hypothesized... continue reading

Top Buzz Philippines’ Year-end recap

As we have come to the close of another year and opening of a new one, let’s have a recap of this year’s trending issues on social media that captured the interest of Filipinos. Discussions about the Papal Visit dominated social media earlier this year. Locals mourned for the #Fallen44. They were the 44 Special Action Force (SAF) members of the Philippine National Police (PNP) who died during the Mamasapano clash with the Bangsamoro Islamic Freedom... continue reading

Top Buzz Philippines 10 – 17 November, 2015

Social media, news channels and online communities were flooded with news and updates about the series of terrorism attacks in Paris, France. Most Filipinos were shocked and saddened by the horrible event and applied a blue, white and red filter to their Facebook profile pictures as a sign of mourning. Some, however, criticized Facebook users for not acknowledging recent terrorist attacks in other regions with similar high death tolls.... continue reading

Top Buzz Philippines, 8 – 15 October, 2015

Discussions about local politics dominated social media last week as the 2016 National Election draws closer. Majority of Filipinos were following updates about the filing of the Certificate of Candidacy (COC) of aspiring leaders. Supporters of prominent political parties started tweeting and making noise online. Surprisingly, Mayor Rodrigo Duterte was mentioned in the majority of discussions, as many people were encouraging him to run for the... continue reading

Top Buzz Philippines, 10 – 17 September, 2015

The upcoming National Election dominated social channels and online communities in the Philippines this week. Specifically, Senator Grace Poe’s political plans triggered diverse reactions from social media commenters. Supporters were glad that the Senator had “finally” announced her presidential candidacy, others, however, criticized her plan and described her as a #TraPoe (traditional politician). A few said her announcement was an... continue reading

Top Buzz Philippines 10 - 17 August, 2015

​Social media channels in the Philippines were dominated with buzz related to the entertainment industry as many locals couldn’t get enough of Eat Bulaga’s new love team, #ALDUB. Alden Richards and Maine Mendoza became a household name for their segment, “Juan for All, All for Juan” at the longest-running midday show in the country. People followed developments of their “virtual relationship”. Maine, who was discovered after her... continue reading