How some countries in Asia fight the pandemic of fake news

Fake news seems to be a global pandemic, and countries in Southeast Asia are facing similar battles with it. The widespread circulation of fake or hoax news online is one of the biggest challenges nowadays in countries like Singapore, the Philippines, Indonesia and more. With the limitless power of technology, the dissemination of false information becomes handy and easy. In the article 'Indonesians Love to Share Fake News: Media Monitoring... continue reading

How to develop an effective crisis management framework through social media listening

Crisis management. Let’s be frank, we have all been through some sort of crisis, whether it's major or minor. When bad things happen, companies need to react promptly and undertake the right strategy to talk their way out of a mess and avoid affecting brand image as much as possible. But how many companies do have a framework in place? It's important to identify the level of crisis, through social media comments, before taking any rectifying... continue reading

From Output to Outcome: Key trends at the 2017 AMEC Global Summit

AMEC (the International Association of Measurement and Evaluation of Communications) held its 2017 Global Summit from 17–18 May in Bangkok, Thailand. As a representative of Isentia – the event’s headline sponsor, as well as the AMEC Communications Research & Measurement Company of the Year (for the third year in a row) – I was honored to attend the summit to learn the best practices and key industry trends from peers all over the world. Guest... continue reading

China KOL - Blogger Mr. Bags teams up with Burberry

China KOL | Mr Bags who had created 12 minutes sold out miracle teams up with Burberry In January 2017, Scottish leather handbag brand, Strathberry, partnered with top Chinese fashion blogger, Mr. Bags, by launching a Chinese New Year themed range. The series was released globally. As reported by ifeng.com, all 400 limited edition bags sold out within the first three hours, with the most popular bags, MC NANP, selling out within the first... continue reading

3 factors that led the Mediaportal redesign

We spend much of our time talking with clients about new ideas and improving the user experience. As such, product development is a huge part of our role. If you haven’t already noticed, Mediaportal has undergone an overhaul. Computer science is as much art as it is science. With that in mind, here at Isentia we keep things simple. We increase our developers’ productivity by training them to avoid code complexity, write simple code and... continue reading

How brands can tell stories on social media

We love a good story. Over coffee, around the watercooler, at a BBQ, we love to share stories; ours or those we’ve heard. They enthral us, and often motivate us for change or action. Storytelling is not a new concept for brands, but it’s become all the more important as companies and organisations flock to social media to disseminate their information. So why are stories effective, and how can brands harness them? Stories are innately social As... continue reading

The new Nokia 3310 excites old school mobile users

For baby boomers, generation X and early Millennials, the Nokia 3310 was one of the legendary phones that most of us once owned. Its tested durability, simple design and highly-commended battery life were appreciated by many. Affectionately nicknamed a ‘brick’, the phone was one of Nokia’s most successful phones, selling around 126 million handsets worldwide. After almost 18 years, HMD Global, the new owner of the Nokia brand and its... continue reading

Welcome to the new look Mediaportal – built for clients, by clients

For communication professionals – whether in a company, agency or freelancing – time is of the essence. They’re pressed for it, trying to get ahead of it, and always running out of it. But with an unrelenting news cycle to contend with it has become a business imperative to always be connected to the media, no matter what day or time, and be swift with a response. This is where we come in. For more than a decade Isentia’s media intelligence... continue reading

The changing face of communications

The passing of notes in school was always fraught with danger, but was the most effective way to getting a timely (although rarely important) message to a peer. Unfortunately, it’s not that simple for an organisation. Communications is changing and more challenging, and there are a few key aspects we need to be aware of to have success in finding our voice in 2017. The speed of dissemination Whether it was a nightly ritual in front of the 6... continue reading

How organisations can benefit from Facebook Live

It’s the question round of Miss Universe and you’re next. ‘What is the most significant change you've seen in the world in the last 10 years?’ the host politely asks as millions lean in to hear what will surely be pearls of wisdom. At that moment what would you say? Of course there are classic responses like advances in healthcare, access to clean water and programs that are designed for that ultimate cause, world peace. Now while these are all very... continue reading

Size isn’t everything: Social media’s micro-influencers

A tweet by Katy Perry or an Instagram post by Taylor Swift might get their global followers buzzing. But size is no longer everything in the world of social media marketing. Since the advent of social media, brands have looked to influencers and online celebrities with huge followings to promote their products to an audience in a way that traditional advertising struggles to do. However, just as social media influencers have challenged... continue reading

Insights: An Insider's Guide for Enterprise Brands and Agencies

I’ve been completing media analysis for clients across the Asia Pacific region for over ten years. I still think it’s the best job in the world! Recently, I’ve been reflecting on what we do and how we do media analysis and so here are some practical tips for agencies or businesses that are starting out with media measurement as an insider’s guide to insights. 1. Start small Think dipping your toe into the analysis waters, rather than taking... continue reading

Important social insights for the entertainment industry

There’s no business like show business. With its wide and active fan base, and diverse opinions, entertainment companies have the ability to rack up thousands or even millions of social media engagements, turning them into actionable insights and linking to revenue. But how can they do it? Social insights play an important role to most businesses today, but more significantly to the fast-growing and constant-changing entertainment industry.... continue reading

Common mistakes brands make on social media

Social media isn’t new to most of us, and are often used as powerful marketing tools. However, brands are still making simple mistakes in handling their social media assets. Each social channel such as Facebook, LinkedIn, Instagram, and Twitter requires a different approach to maximize their potential. Brands should also keep up to date with the latest features of these commonly used social media platforms. Small mistakes can have a negative... continue reading

From edible nail polish to scented sunscreen: The KFC approach

From finger lickin’ good food to finger lickin’ brilliant marketing campaigns, KFC has proven it has much more to offer to marketers than fried chicken. The international fast-food brand has the knack for performing outside-the-box stunts which garner international media coverage, reaching millions of potential consumers around the world without an enormous advertising budget. In August, the international fast-food chain... continue reading

Five social media metrics you should be tracking

Facebook reactions, Instagram hearts and retweets – if your business is on social media, there is a seemingly endless list of metrics you can use to track the outcomes of your social media marketing efforts. But how do you quantify the real value of a like or the benefit of engagement? If you want to substantiate the value of your business’s social media, here are five metrics you should be tracking. 1. Engagement rates on posts Measuring... continue reading

SEO: In-house, or outsource?

Companies big and small know the significance of improving online visibility and reach, specifically keeping up with trends and the latest online marketing techniques. However, there is always room for improvement when it comes to setting and achieving SEO goals. Many businesses are still unsure when deciding whether to outsource or keep services in-house. It’s a common dilemma, particularly when implementing a search engine optimisation... continue reading

How to secure your Facebook business page

As technology develops, cyber offenders are also keeping up with the latest tricks and workarounds to succeed. The cost of cybercrime continues to grow, with a report from Juniper Research predicting  a $2 trillion bill by 2019. Hacking, stealing personal data, cyberbullying and more are rampant on social channels in particular. While most may think only personal data is at risk, your Facebook business page is also vulnerable to hacking.... continue reading